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Beauty & Fashion

This International Men's Day, Treat Yourself To Worldclass Menswear From These Top Homegrown Brands In India

By Somdutta Mazumder

Updated - Nov. 22, 2019 9 min read

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One of the most widely posed questions across the length and breadth of social media during the days leading up to and following International Women's Day is, "BUT DO WE HAVE AN INTERNATIONAL MEN'S DAY"?! Don't worry, we are not here to admonish you or judge you. Instead, we are here to tell you that there is indeed a day, especially reserved to celebrate the rugged-er sex. And that day happens to be just around the corner! 

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Image Courtesy - Pexels 

 

Every year, since being officially inaugurated in 1992, 19th November is recognized all over the globe as International Men's Day. But this day goes beyond the norms of a regular gendered occasion. In the unremitting fight for equality, excluding one specific gender is highly counter-intuitive. The objective of International Men's Day is to facilitate contact, communication and cohesiveness within the community, particularly with regard to men. International Men's Day aims to celebrate the undeniable positive value that men bring to their families, communities and the world at large. The purpose of this day is to address and highlight issues that men all over the world are afflicted with as well as initiate conversations on taboo, hush-hush topics like male suicide, men's mental health and sexual abuse towards men. 

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Image Courtesy - Independent

 

All being said and done, International Men's Day does not necessarily have to be a cue for you to join global discussions, formulate national-level gender policies or even post woke Facebook statuses! It can be a day for you to celebrate THE singular most important man in your life! So men, if you are reading this, in all probability that person in your life is, YOU! And ladies, you know better who that special guy for you is!

 

So this International Men's Day, we at magicpin, would like to aid the process of you pampering that man! We bring to you, a list of the best home-grown brands for men, currently thriving in the fashion industry and falling within the confines of a reasonable budget! 

 

1. Andamen 

About The Brand 

Drawing its inspiration from the stunning Andaman Islands, Andamen's brand ideology revolves around exploring beyond boundaries while retaining your inherent roots. Founded by St Stephens alumnus Siddharth and Satvika Suri, Andamen staunchly believes in defying the expected through consistent and persistent emphasis on affordable quality. This brand was established with the objective of creating discernible Indian footprints on the global fashion runway. 

 

What's Special About This Brand? 

  • Keen focus on exceptional quality 
  • Refusal of the brand to settle on "okay" leading to the most premium, fine products 
  • Attention to overall customer experience cycle as opposed to just buying process 

 

Image Courtesy - Andamen

 

What You Should Buy From Here 

Striped shirts in bold colours, knit t-shirts, Indo-Western pullovers

Average Price Range

INR 2,390 to 4,990 

Buy Here 

 

2. Kaapus 

About The Brand

With the straight-forward no-nonsense brand tagline of "Clothes that fit", Kaapus is a premium fashion line that aims to transform the men's clothing landscape with quality-driven apparels that fit like second skin. Since being founded in 2014, Kaapus as a brand has earnestly worked towards the dual objective of staying ahead of trends and donning clothing inch-tailored to perfection. The basic idea promoted by Kaapus consistently is of feeling great in what is looking great!

 

What's Special About This Brand?

  • Customised fit suited to your body type 
  • Quality everyday wear 
  • Availability of versatile styles and attention to detail 

 

Image Courtesy - Kaapus

 

What You Should Buy From Here 

Washed casual shirts, washed chinos, original oxford cotton shirts 

Average Price Range 

INR 1,899 to 2,499 

Buy Here

 

 

3. Bombay Shirt Company 

About The Brand

Imagine entirely designing your shirt from scratch. Starting from the fabric to the kinds of buttons, cuffs and collars, everything selected by you, for you. Now imagine doing all of that, at the convenience of a few clicks online and paying a reasonable price for the entire process and product. The Bombay Shirt Company is effectively achieving this seemingly impossible objective! Launched in 2012, this is the first online custom shirt brand in India with a strong focus on producing world-class products while sitting perched in the city of Mumbai!

 

What's Special About This Brand? 

  • Old-school precise tailoring, but online 
  • Availability of an online stylist to guide you with your kind of fashion
  • Contemporary designs created with cutting-edge technology 
  • Diligent attention to quality 

 

Image Courtesy - Bombay Shirt Company

 

What You Should Buy From Here 

Shirts, shirts and more shirts! 

Average Price Range

INR 2,090 to 3,200 

Buy Here

 

4. Nicobar 

About The Brand 

With the intent of communicating a quality-driven and naturalistic philosophy of living, Nicobar was established as a brand to promote products that are inspired by natural designs and materials and built to last. Their products are such that they reflect the community and culture we as Indians live in the midst of, while also being global in their appeal. With a tropical design language, Nicobar largely draws its inspirations from stories across the Indian Ocean. 

 

What's Special About This Brand? 

  • Easy, breezy and breathable apparels 
  • Minimalistic designs driven by quality, simplicity and affordability 
  • Indian clothing for the modern, global man 

 

Image Courtesy - Nicobar

 

What You Should Buy From Here 

Mandarin collared shirts, vintage trousers, Nehru jacket, Chandni Chowk kurtas,

Average Price Range 

INR 1,600 to 5,200 

Buy Here 

 

Suggested Reads

 

5. Delhiwear

About The Brand

With the objective of being regarded as a community rather than a brand, Delhiwear aims to connect with an audience driven by quality, fashion and affordability. Largely centred around Indian streetwear and culture, this brand promotes inclusive fashion at the heart. Their collections mostly offer simple and practical silhouettes, rooted in Indian tradition and the unifying feeling of community. Delhiwear deals with regular, everyday clothing with a touch of special attention to detail!

 

What's Special About This Brand

  • Easy, breathable silhouettes to keep you effortlessly fashionable round the clock 
  • Fine fabrics in earthy tones to complement Indian skin 
  • Perfect fusion of ethnic and western styles

 

Image Courtesy - Delhiwear

 

What You Should Buy From Here 

Vardi Half N Half Shirts, Dukaan Pants With Side-bag, Bright Hoodies

Average Price Range

INR 1,999 to 4,499 

Buy Here 

 

6. Rare Rabbit

About The Brand

Paradise for those with a taste for avant-garde fashion, Rare Rabbit as a brand continually promotes the ideology of deviating from homogenous norms. The products offered by this brand are designed with the purpose of celebrating individuality and idiosyncrasies. Rare Rabbit, since its inception, has curated and designed fashion with an unorthodox approach that defies established societal conventions. 

 

What's Special About This Brand

  • Statement apparel in congruence with the latest contemporary trends 
  • Experimental style within the boundaries of everyday wear sensibility 
  • World-class fabrics with longer shelf life 

 

Image Courtesy - House Of Rare 

 

What You Should Buy From Here 

Graphic T-shirts, Printed Shirts, High Neck Jackets 

Average Price Range

INR 1,499 to 2,999

Buy Here 

 

7. Urban Monkey 

About The Brand

With the aim of cultivating the underground street culture of India, Urban Monkey has gained a lot of contemporary prominence owing to their quirky and superior quality products. Recently donned by Ranveer Singh in Gully Boy, the snapbacks at Urban Monkey are one of a kind and derive inspiration largely from bustling Indian streets and culture. In addition to focusing on fashion, this brand also happens to be an all-vegetarian brand driven by the need to create social impact, with 4% of their revenues directly used for the education of underprivileged children in India. 

 

What's Special About This Brand

  • Urban products inspired by the underground street culture in India
  • Snapbacks that make bold statements 
  • Fashion with a cause

 

Image Courtesy - Urban Monkey 

 

What You Should Buy From Here 

Snapbacks, Baseball Caps, Trucker Caps 

Average Price Range

INR 850 to 1,200 

Buy Here 

 

 

8. Strey Shop

About The Brand

Established in 2017, Strey Shop is a premium streetwear clothing brand. Indian in essence, Strey Shop designs are inspired by the city streets and the smaller, less observable details around us. Perfect for those with a penchant for heavy graphics, Strey Shop produces apparels that are bold, complex and rebellious. Their collections are edgy and unconventional, with an Ed Hardy-esque aesthetic. 

 

What's Special About This Brand 

  • Bold and rebellious streetwear 
  • Deliberate deviance from anything mainstream 
  • A brand motivated by a passion for animal welfare 

 

Image Courtesy - Strey Shop

 

What You Should Buy From Here 

Tracks, Hoodies, Graphic T-shirts, Duffel Bags 

Average Price Range 

INR 1,299 to 3,999

Buy Here

 

9. PostFold

About The Brand 

With a keen attention to detail and an eye for the finest fabrics, PostFold as a brand continually strives to create an extensive, contemporary and quality-oriented online catalogue for their customers! PostFold is always vigorously trying to meet customer expectations through their superior production values, modern millennial designs and functional apparels. 

 

What's Special About This Brand 

  • Clothes that work from desk to dinner 
  • Usage of superior quality fabrics such as supima cotton 
  • Ethical fashion 

 

Image Courtesy - Post Fold

 

What You Should Buy From Here 

Summer Shirts, Supima Polos, Knit Shirts

Average Price Range 

INR 1,399 to 1,899 

Buy Here 

 

10. Mr. Button

About The Brand

A trendy menswear brand, Mr. Button operates on the principles of excellent craftsmanship and personal style customisations. Mr. Button does not believe in selling blanket clothing for the entirety of the male populace. Instead, it curates one-of-a-kind wardrobe essentials designed to fit you like a glove and flatter your own unique personal style quotient. With a precise focus on the most negligible details, Mr. Button has designed a unique custom-fit process with a dedicated stylist working with you to create your personal statement piece. 

 

What's Special About This Brand?

  • Custom clothing that fits to perfection 
  • Seamless online shopping experience 
  • Personal style assistance by professionals 

 

Image Courtesy - Mr. Button

 

What You Should Buy From Here 

Nehru Jackets, Tunics, Achkans, Blazers, Colourful Innerwear

Average Price Range 

INR 899 to 2,999

Buy Here 


Congratulations folks! You made it to the end. Now all that's left, is for you to prioritise yourself for once and decide to spend some of your hard-earned money on the best homegrown brands that devote all their time into ensuring the best version of you steps out, always. This International Men's Day, celebrate you, with you and for you! 

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