
$1Bn annual business
across 15 cities
$1Bn annual business
across 15 cities
27 mins +
avg user active time/day
300k +
transactions daily
55:45
male female ratio
1M stores
across 1,000 localities
18-35
age of core user base
Top 10
lifestyle apps
100mn +
retail transactions starting 2018
6 million+
Engaged users
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Brand case studies
FabIndia
Head, Digital Marketing & Social Advocacy - Gauri Awasthi
Co-branded loyalty card
Voucher promotions during flagship sale
Occasion led promotions through videos
Campaign Impact
Revenue driven by magicin (INR Lakhs)
New Collection launched with every campaign
New Collection launched with every campaign
New Collection launched with every campaign
Campaign Impact
2000 +
Stories shared by users
50K +
Likes, comment and shares
350 +
Voucher redeemed
Notification before lunch and dinner
Eat.fit promotion during new user onboarding flow
Campaign Impact
Notifications to users above LDA
Brand Offers Page post LDA check
Campaign Impact
Special promotions during magic weekend sales
Campaign Impact
Stories shared by users
Likes, comment and shares
impressions
impressions
UGC stories
engagements
World of Titan
Head Retail (Watches & Wearables) - Ajay Dwivedi