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magicBuzz
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Nov. 18, 2024, 1:12 a.m.
Taneira's master weavers guard the legacy of the illustrious Kanjeevarams, ensuring that each saree is not just a masterpiece but a heartfelt tribute to its rich heritage. Among these artisans is Keertana, an integral part of Taneira's skilled ecosystem.⁣

In her role overseeing a dedicated team of over 100 weavers, Keertana orchestrates the weaving process with a keen eye for detail. With a family lineage deeply rooted in the art of weaving spanning four generations, she brings a profound understanding of the craft. ⁣

Keertana's expertise shines in specialties like Korvai, Vaira Oosi, and Silk Brocade, where a single saree requires the collaborative effort of 60 skilled hands over a fortnight. ⁣

Taneira's design team provides them with sketches, each saree carrying a unique narrative. While traditionally limited to a palette of 12 colours, Taneira encourages experimentation, introducing a vibrant spectrum. This, for Keertana and her weavers, is a groundbreaking practice. Every Kanjeevaram saree from Taneira is a celebration—an embodiment of authenticity, purity, and the timeless weaving tradition.⁣

We take immense pride in unveiling Kanchi Thantha Varam, the exquisite boon from Kanchipuram, drapes crafted with certified pure zari and timeless artistry, inviting a new generation to revel in its unparalleled craftsmanship and heritage.⁣⁣

#TaneiraSarees #BestOfIndiaUnderOneRoof #KanjeevarambyTaneira #WeaversofKanchipuram #WeaversofTaneira #HandwovenSarees #PureSilkSarees #PureZariSarees #BoonFromKanchipuram

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