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Uber is a ridesharing app for fast, reliable rides in minutes(day or night). There's no need to park or wait for a taxi or bus. With Uber, you just tap to request a ride, and it's easy to pay with cre Uber is a ridesharing app for fast, reliable rides in minutes(day or night). There's no need to park ... more

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Uber Payment OFFERS

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Paytm - Upto Rs. 200 cashback on first 3 transactions of Rs.149 or more using Paytm wallet(All users)

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Ola Money - Cashback upto ₹200 on first ever txn of min. ₹299 using OlaMoney Postpaid+

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Freecharge - 10% cashback max Rs 30. This is an all user offer, valid twice per user during Oct'21.

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Terms and conditions

● Qwikcilver Solutions Private Limited (Qwikcilver) has filed an application with regulatory authorities to consolidate into its parent Pine Labs Private Limited (Pine Labs). On receipt of the approval, the business will get consolidated into a single entity, i.e. Pine Labs and Pine Labs will thereafter honour all valid prepaid gift cards and undertake any other card issuer obligations previously being undertaken by Qwikcilver. There will be no change to your Uber Gift Card, issued by Qwikcilver (Co-branded with Uber) in any manner, such as its use, acceptance, validity, redemption and user experience. Status quo will prevail over the existing valid prepaid gift card balances and no deduction or changes will be made thereto in any manner whatsoever.
● By using this gift card, you accept the following terms and conditions: This card is redeemable via the Uber app within India in cities where Uber is available. The card is valid for a period of 1 year from the date of issuance, is non-reloadable and, except where required by law, cannot be redeemed for cash, refunded, or returned.
● You may be required to add a secondary payment method to use this gift card with the Uber app.
● The card is not redeemable outside IndiIssuer or Uber is not responsible for lost or stolen cards, or unauthorized use.
● This card is issued by Qwikcilver. For full terms and conditions and customer service, visit https://www.qwikcilver.com/terms-and-conditions/uber/.
● E-Gift Cards are normally delivered instantly. But sometimes due to system issues, the delivery can be delayed up-to 24 - 48 hours.
● No returns and no refunds on gift cards, e-gift cards and gift vouchers shipped by woohoo.in. Please check the refund policy at http://www.woohoo.in/faq for further details.
● This gift card cannot be transferred for value or re-sold or redeemed for the cash.

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Arun Arjun at Uber, Sector 29,  photos
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About Uber

What is Uber, and what does it offer?

Uber Technologies, Inc., popularly known as Uber, is an American technology company. Its services include ride-hiring, food delivery (Uber Eats), package delivery, couriers, and freight transportation. The company was born in San Francisco and now operates in over 900 metropolitan areas worldwide. It is one of the largest firms in the car rental sector.

Uber is actively used by over 93 million monthly users worldwide. They say that 'good things happen to those who wait', but it's the other way around. Good things happen to those who keep moving, whether around the city or towards their dreams. Every day, new opportunities come up and become someone's reality. Uber was started to tap a button to get a ride, but now it has led to billions of moments of pure human connection as people worldwide so everywhere with the help of Uber's technology.

Why should you choose Uber?

Uber as a company focuses more on the passenger’s safety and the right kind of driver-partners. Whether you are in the passenger seat or behind the wheel, you are equally important to Uber, and your safety is the company’s priority. Uber partners with safety advocates and develops new technologies and systems to help improve safety and make it easier for everyone to get around.

Uber aims to become a fully electric platform by 2040, with 100% rides in zero-emission vehicles, public transit, or public micro-mobility. As a global company, Uber is working aggressively to tackle climate change. In addition to this, Uber is creating employment opportunities for all vehicle owners across the globe.

Most popular services of Uber

Uber Pool

This ride lets you share your journey with another rider travelling on the same route while saving you a lot of money. These rides are pocket-friendly, sustainable, and also keep you company with your fellow passengers.

Uber Eats

This is a food delivery service that ties up with various local restaurants, food joints, and more prominent food brands. Uber Eats saves you from the hassle of going out and looking for a restaurant that serves your favourite food and delivers hot food right on time at your doorstep.


Get affordable rides all by yourself with just a few clicks. Home pickups and accurate drops are the reasons why people opt for UberX. These rides are pocket-friendly and comparatively have a shorter waiting time.

Uber XL

This ride allows you to travel with up to 6 passengers. The car is slightly larger to accommodate more people. Although the cost is higher, when you split it up amongst more people, it’s more or less similar to the cost per rider of the other options.

Uber Comfort

For a comfortable ride with additional leg space, uber comfort is the best option. You can also schedule a ride 30 days before the day when you choose to travel. It has highly rated, experienced drivers for the best service.

Uber Taxi

For a hassle-free ride, Uber Taxi is the best option to travel in the local taxi without having to find it on the streets. You can track your vehicle on the app and pay online without bothering with any cash requirements.

Uber Select

This ride offers better comfort than all other rides. It is also known as Uber plus in some locations. If you book an Uber select, be sure to be picked in one of the top brand models with a sitting capacity of up to 4 people.

Uber Auto

Want an economical ride in an Auto but don’t want to stand at roadsides hailing one? Uber has the Uber Auto option which lets you book an auto on the app that has fixed travelling charges, which solved the problem of having to bargain with the auto drivers.

BestSeller: How to book Uber pool on the Uber app?

  • Enter your destination in the app.
  • Choose the UberPool ride button.
  • Tap on the “Confirm UberPool” option.
  • The estimated time of arrival will be shown on your screen.

Coupons available for Uber

Cancellation policy for Uber

You might be charged a cancellation fee if you cancel a trip after being matched with a driver. These fees pay driver-partners for the time and effort they spend getting to your location.

Drivers can also cancel a ride request if they've waited a certain amount of time at the pickup location. You may be charged a cancellation fee, in this case, to reimburse your driver for their time.

If you have an issue with the cancellation fees, you can contact customer care, and the executives will guide you through the process.

How do cancellation fees work?

If you cancel a trip and are charged a cancellation fee, this amount will be added to your next trip fare.

Your total payment to the driver will add your trip fare and the cancellation fee from your previous trip on the subsequent trip. You'll then receive two separate receipts.

Uber’s Business Model – About how it works?

Uber is just not the on-demand cab service that we are aware of. It has now expanded to certain other lines of business, such as Uber Eats (which is on-demand food delivery) and Uber Freight (known as on-demand trucking).

If we talk about Uber’s core business and source of revenue which is ridesharing, about its business operating model, in simple words, Uber works as a digital and online aggregator app platform, that connects passengers who are intending to take a ride from point A to point B through drivers that are willing to serve them by accepting the ride.

In layman's language, "passengers" generate the demand, and "drivers" supply the demand, whereas "Uber" acts as the marketplace or a facilitator to make this all happen through a flawless mobile application or an online platform.

This sounds more like Ola and, hence, both are major competitors to each other. Through this model, Uber has been able to generate strong value propositions for both passengers and drivers to get on board its platform and create disruption in the taxi or cab service industry.

Uber offers a very strong value proposition for passengers in the form of convenience

  • On-demand cab bookings (convenient.)
  • Real-time tracking through GPS.
  • Accurate ETAs are essential.
  • Rides are cashless, so there is no need to worry about paying in advance.
  • Lower wait time for a ride as it is quickly available.
  • Upfront pricing is generated through the time and distance calculation.
  • Several ride options

Similar to passengers or customers, Uber has been of a lot of value to drivers. Hence, we are talking about the value propositions for drivers. It provides

  • Flexibility to drive on their terms and conditions. It is very convenient for them as well.
  • A better source of income.
  • Lower idle time to get new rides has been minimised through this business model.
  • Training sessions for dealing with different situations and passengers help passengers learn more about how the whole platform works and its pros and cons.
  • Assistance in getting vehicle loans because of the brand value Uber carries.
  • Better and judicious trip allocation.

Uber earns revenue by taking a share of each ride (whether shared or individual) from the drivers. However, based on a detailed analysis, we observed that Uber’s revenue model is a bit more intricate than just the trip commissions.

Trip Commissions

Uber is an application-based platform that provides drivers or partners with a robust supply of ride requests to accept, fulfill, and generate income opportunities. While making a booking, the customer pays Uber for the ride through the app (through certain online payment options). Uber then transfers the payment to the partner’s account after taking some amount of commission for doing the job of a middleman or a facilitator (like a digital broker). The commission rates may vary from 15-30% depending on the market and government guidelines.

Surge pricing

Dynamic pricing, or surge pricing, is a novel concept that has come into the picture and has been popularised by Uber. The same is being adopted in other verticals as well, such as food delivery, logistics, etc.

Whenever there is a higher demand for cabs than what can be served at that moment (for example, at the airport after a flight lands), the fare goes up based on a surge price calculation algorithm.

Some drivers move to the surge region to earn extra (to increase the supply of rides) and some passengers opt to wait to get a ride (this reduces demand). This is the way opted by Uber to manage the demand-supply mismatch situation in a better way.

Drivers’ income is directly proportional to Uber's income, which means if diversify income takes flight, Uber’s income will also increase in the same ratio. This is only possible when customer rides increase (but opt for urgent rides).

Rides of the Highest Quality (also called premium rides)

There are multiple options for rides, from affordable hatchbacks to luxury sedans and SUVs. The profit margin for premium rides is way too high and helps Uber and the driver mint more money than the regular rides.

There is a cancellation fee

If a passenger cancels a ride after a certain timeframe, for example, five minutes, the customer is charged a cancellation fee, which is again a revenue stream for Uber.

Leasing to Drivers

Uber runs a vehicle leasing program in many of its target geographies to help new drivers get onboard faster. Drivers are supposed to pay an upfront security deposit in place of the vehicle, and payments are automatically deducted from the drivers' commission weekly.

Brand Collaborations and Advertising for the Uber Brand

Uber is a very popular app with millions of active subscribers. This makes it possible for the brands to create adequate awareness and do promotions. Its current application interface pushes a feed-style layout for intuitive content consumption of the customer. Over the period, it may go on to become a source of revenue by becoming a channel for sponsored content.

Expanding Rapidly with New Business Verticals

Uber is now much more than just a ride-sharing company as it has new business verticals as well. It is utilising its underlying technology for cab bookings, like best driver allocation, for new use cases as well. The new Uber businesses have tremendous potential to generate additional revenue streams for the company and fulfill the great ambitions of the brand.

Uber Eats

Uber is betting big on the on-demand food delivery business. It’s a logical step for Uber to tap into this enormous space as it is completely in sync with its ride-sharing business and helps it utilise its large fleet of drivers for a different purpose which adds to their revenue as well. Uber Eats was launched as a separate vertical/application in 2016 and is growing popular at a very fast rate.

Uber Freight is a transportation service provided by Uber.

Uber Freight is Uber for trucks, a very different line of business. In the year 2017, Uber launched its on-demand trucking app with the core idea of seamlessly matching shippers with carriers. If Uber can successfully execute its strategy to become the freight-compatible platform of choice, the revenue opportunities become immense, and the future of the brand is very bright, adding a lot of value to its equity.

Key takeout for upcoming entrepreneurs from Uber’s business model.

As it stands today, Uber got it right in the first place in its journey to becoming an innovator in the on-demand industry. The brand has witnessed its fair share of challenges over the period and has been able to maneuver through all of them successfully.

It is a great testament to a tech start-up that has achieved success with a novel business model and smart execution through a digital approach.

Today’s tech entrepreneurs and start-ups have a lot to learn from studying Uber’s business model and its approach to leading the market. We have listed some of the key takeaways and tips from analyzing Uber’s massive success.

1. It creates solutions and pathways for real-world issues.

This is somewhat obvious for any line of business but still needs to be mentioned first. As an entrepreneur, one should identify real issues and figure out how technology and automation can be leveraged to solve them, just like Uber used mobile technology to transform on-demand transportation, be it ride-sharing or uber-eats.

2. Keep Innovating

Uber doesn’t rest on its glories of being the first prominent rideshare app. Its founders understood well that the competition will grow over some time, and they can only stay ahead through continuous product iterations and bringing innovation through technology. They keep adding new, innovative features to their passenger and driver apps, invest in new technologies, and more to have an industry approach.

3. Shoot for scalability.

Building a business model which has the potential to scale up its operations is critical if the business or the start-up needs to be sustained in the long run. Uber has built its online platform in such a way that it is easy for it to expand to new markets and verticals and serve multiple users simultaneously with confidence, at the same time utilising the same set of resources.

4. Keep overhead costs low.

To be effective in today’s business world, it is imperative to run a lean business model that doesn’t require large infrastructural investments. Also, for building a technology start-up, a skilled workforce is very crucial and is the need of the hour. But this adds up to the cost overheads in terms of high salary payments. One effective way to stay lean during the initial period of product development is by joining hands with a third-party technology development company to create the MVP and do in-house hiring.

To conclude, the spread of the on-demand industry owes a lot to Uber. Uber’s success and effective way of operating started a chain reaction with hundreds of on-demands or Uber for "X" start-ups being launched after that, and hopefully many more to come.

Categorically, in the on-demand transportation and logistics line of business, the impact has been profound. The deep-dive analysis of Uber’s business model and its benefits at large will become a useful resource for upcoming on-demand start-ups.

Frequently Asked Questions about Uber

How do I contact my driver for a lost item?

  • - Go to the Uber app & tap on the menu at the top left corner of the app
  • - Tap on Your Trips
  • - Select the trip on which you lost your item
  • - Scroll down and select I lost an item
  • - Tap on Contact my driver about a lost item
  • - Scroll down and enter your contact number
  • - Tap on Submit to connect to the driver. (Please note that the number provided would be connected to the driver's number immediately).

I am unable to connect with my driver for a lost item

Please raise a concern through the in-app help section with the correct trip in reference if you cannot connect with the driver-partner for an item. To do so:

  • - Go to the Uber app & tap on the menu at the top left corner of the app
  • - Tap on 'Your trips'
  • - Select the trip on which you lost your item
  • - Scroll down and tap on 'I lost an item.'
  • - Tap on 'I couldn't reach my driver about a lost item.
You need to fill in the mandatory details such as item description, additional information (if any) and confirm if you are okay to share your contact number with the driver-partner. Our team will be happy to assist and share an update with you, usually within 24 hours.

I forgot my registered phone in an Uber

You can contact us through the following options. To do so:

1. Sign in to help.uber.com and call your driver by following the steps below:

  • - Tap on 'Your trips' after logging in
  • - Select the trip on which you lost your item
  • - Scroll down, and enter an alternate phone number
  • - Tap on Submit to connect to the driver. (Please note that the number provided would be connected to the driver's number immediately).
If your driver picks up the call and confirms that they have your item, please coordinate a mutually convenient time and place to meet to collect the item.

2. If you are unable to sign in via help.uber.com.

Please reach out to us via the help section from a friend’s or relatives’ Uber app. To do so:
  • - Go to the Uber app & tap on the menu at the top left corner of the app
  • - Tap on 'Your trips'
  • - Select any trip & scroll down and tap on 'I lost an item'.
  • - Tap on 'My friend/relative lost their phone in an Uber

How do I pay with cash?

Once you request a cash trip, you'll be unable to switch to another payment method. We recommend reviewing fare estimates for various vehicle options before you book a ride to ensure you'll have enough cash to pay for the trip.

What is Uber Connect?

Uber Connect is an option that allows you to request a driver to help you transport your package(s) to the person waiting at the designated drop-off location.

What is a Loyalty package?

To give our riders even more affordable ways to ride smart, we're launching Loyalty packages for up to 28 days that unlock exciting offers courtesy of Paytm, including flat fares or percentage discounts on Go or Premier, depending on the package, at an activation fee.

Can I call Uber a taxi without the app?

Yes, Uber can be used without a smartphone as well. In certain markets, customers have the option to request a ride by signing directly into m.uber.com.

Is there an option when Uber can wait while the customer does some shopping?

Yes, there is an option for a multi-stop feature. Through this, the customer can input extra stops in advance of requesting an Uber. Uber typically charges an extra amount of a per-minute wait fee, 2 minutes after a driver reaches the location.

Does Uber charge by time or distance?

If the customer modifies the pickup point or destination after opting for the ride, the fare will be overcharged or undercharged based on the time and distance or both as per the actual ride. There is another scenario when your driver does not follow the estimated route and takes a detour. Your fare may increase or decrease to account for the extra and less distance driven.

What forms of payment does Uber accept?

Payment methods available with Uber are credit and debit cards, PayPal, Venmo, digital wallets, and Uber gift cards. When a ride ends, you can select a payment method option as per your choice, and the same needs to be checked through the app to see if your preferred payment method is selected or not.

Contact Uber

  • Phone

    0808 189 7190

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