In the ever-expanding list of environmental degradation causes, the beauty industry is amongst the most explicitly criticized ones. And some beauty companies have worked rather sincerely, to rightfully earn all of the public and mass media disapproval. From piling heaps of non-biodegradable toxic plastic packaging, to large-scale chemical pollution from factory discharge, and not to forget, cruel testing practices on animals, irresponsible beauty brands have chosen an array of ways to negatively impact our ecosystem.
However, thankfully the above statement isn't applicable to the entirety of the beauty business. Even within an industry characterised by a focus on the superficial both in business and nature, some beauty brands have time and again proved their commitment to taking care of the Earth. These sustainable and eco-friendly beauty brands have done their all, to rectify some of the damage inflicted on our planet thus far. And with that thought, here's a round-up of the 5 best eco-friendly beauty brands in India.
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1. Forest Essentials
One of the most luxurious Ayurveda beauty brands, all the products you'll grab at Forest Essentials are made from all-natural organic ingredients. The process followed to create the products is also in line with traditional Ayurveda practices. Not only that, but this sustainable beauty brand is also fully devoted to proper environment-friendly waste management, and sustainable agricultural practices, along with all their products being free of chemicals, and preservatives.
2. Plum
Plum has successfully carved its niche as an all-organic, vegan, sustainable beauty brand. Plum sells products that are a cent per cent free of parabens, phthalates, PABA and all other harmful chemicals. Their products are packed with immensely beneficial all-natural ingredients, and as a brand, Plum is dedicated to reducing waste generation by only using recyclable packaging.
3. Mamaearth
A pioneer in the development of personal care products comprising entirely of only natural ingredients, Mamaearth was the first company in Aisa to be certified by Made Safe. And that’s only a sliver of the plans that the founder duo Varun and Ghazal have formulated to introduce India to toxin-free parenting. Mamaearth combines the goodness of science with Ayurveda to create natural products dermatologically tested according to international standards.
4. Davines
Davines is a sustainable beauty brand that conceptualised a unique solution to the environmental woes brought upon by the beauty industry. This beauty brand creates stellar hair-care products exclusively for salons and parlours. These products are tremendously high quality, along with being sustainable and non-damaging to the environment. Their packaging is made of reusable material and they are also committed to planting fruit trees around the world.
5. Ruby's Organics
This premium sustainable beauty brand prides itself on being the first thoroughly organic make-up line in India. The beauty products offered by Ruby's are 100% organic and made of purely natural ingredients, with no trace of chemicals or synthetic materials. They've listed all the ingredients they use very boldly on their website, which speaks volumes about their confidence in being entirely safe and tremendously good for your skin, and the Earth.
The Earth deserves some "beauty" treatment!