Sustainable Fashion is the need of the hour and the fashion industry finally are finally trying to pull their weight by altering and introducing more sustainable collections, collaborated efforts and labels. This approach is very much needed because of the amount of harm the fashion industry does to our environment. It is also beneficial for us since we get to consume organic and natural products. On the account of World Environment Day, we are here to educate you and help you understand the concept of sustainable fashion as a whole.
Sustainable Fashion is a concept of Eco-friendly fashion and it is typically based on three important parts of sustainability — reduce, reuse, and recycle. As a concept is that promotes an alternative way of clothing and a strong expression of lifestyle and personality of the wearer. It is based on the traditional concept of sustainability. By making a conscious choice of selecting organic fibres such as cotton or hemp we can reduce our carbon footprint while reducing the amount of chemicals you bring into your life.
Production of the sustainable goods is ethical and all the products are produced under safe working conditions which means that the company you are purchasing clothes from care about their employees and eventually you. If you play your part and go organic, you should invest in renewable fibres that are non-toxic, more durable and timeless.
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1. Cotton will always be known for its strength, comfort and breathability.
2. Hemp is rapidly renewable, requires little or no pesticides and requires minimum attention. It does not deplete the soil nutrients and is easy to harvest.
3. Wool is renewable, fire-resistant and doesn’t need chemical inputs. Go for chlorine-free wool from humanely-treated animals.
4. Linen is naturally moth resistant and gets stronger with every wash. Being an organic fabric, it is breathable and when untreated, entirely biodegradable.
5. Rayon This light and versatile material is a cellulose fibre, it is made by dissolving wood pulp. It is more absorbent than cotton.
1. Fab India is the largest private platform for products that are made from traditional techniques, skills and hand-based processes. With over 55,000 craft based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment, and preserving India's traditional handicrafts in the process. Their products are natural, craft-based, contemporary, and affordable.
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2. The Jodi Life is a 100% natural Indian textile brand that uses the artisanal process of hand-block printing. They put emphasis on working with the artists that hone their craft and techniques really well. Their capsule collection focuses on colourful and unique pieces with a strong emphasis on prints.
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3. Cotton Rack is a grounded and socially responsible ethical lifestyle brand. Their contemporary satisfies our modern needs without losing the traditional essence. A brand that brings back the original glory that this homespun and handwoven fabric truly deserves by aspiring the young again. And all of this while bringing a change to lives of the maker, the wearer and the environment.
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4. Supervek is a PETA approved vegan brand. They offer an extensive range of vegan leather wallets. Their wallets are lightweight and feel like thin paper. They are waterproof, tear-resistant, recyclable and have quirky and edgy designs along with great durability.
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5. Ecofemme is a women-led non-profit organisation that produces and sell washable cloth pads. They provide menstrual health education and open dialogues on menstruation to the public to create environmental and social change through revitalising menstrual practices that are healthy, environmentally sustainable, culturally responsive and empowering.
Image Source: ecofemme
6. Levis Strauss & Co. is one of the world's largest fashion and apparel companies and is also recognised as a global leader in jeans. There's no place better than Levi's to buy your perfect fitted pair of denim. Not just jeans but they've got a great collection of durable denim jackets, denim dresses and denim shirts as well. Apart from denim, you can shop for t-shirts, shirts, jackets, dresses, pants etc. Place your bets on Levis if you like to wear casual and comfy clothing.
Image Source: Levis
Ethical and Sustainable go hand in hand when it comes to fashion these days. This approach is not only favourable for the environment but also the people involved in the making. Brands are becoming aware and it shows in their decisions of going green with the production of their new collections.
Sustainable Fashion constitutes manufacturing and designing clothes which maximizes the benefits to the industry and society at large, at the same time minimizes the impacts on the environment an is ethically acceptable. It can be discovered in several forms like, secondhand and vintage, green and clean, on demand and custom made, redesign and recyclable etc.
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Now that you know the importance of sustainable fashion, we hope you make a wise choice to adopt a sustainable lifestyle and go organic, green and clean. Let us know in the comments below what measure would you incorporate to improve your wardrobe and lifestyle in a sustainable sense. Until then, PEACE!
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Question: Which fabrics are organic and sustainable?
Answer: Cotton, Hemp, Linen and Rayon.
Question: What are some Indian brands that follow sustainability as a concept?
Answer: Fabindia, Levis, Ecofemme and The Jodi Life.