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About Licious
Licious is a meat company that started in the year 2015, having headquarters in Bengaluru. Licious began with a very simple mission which is to deliver the best meat possible at your doorstep. It has a Farm-to-table model, which means that every process is under its umbrella from the point of procurement to serving you fresh meat. They have grown manifolds after their inception and continue to do so at an unmatched speed. They have various options in meat like Chicken, Fish & Sea Food, Prawns, Mutton, eggs, Kebabs, ready-to-cook meat, and spreads, and much more. You can order your favorite meat online through their website https://www.licious.in/ or by installing their application (available on both Android and iOS) and get your order at your doorstep in no time.
Licious is the best destination for meat lovers. The quality and variety in meat and related products make Licious stand out. You won’t have to worry about the freshness of the meat as they guarantee top-notch procurement and processing. An experienced team handpicks every product, so you get the best quality product, always.
One more thing you would love about Licious is that they charge you for what you get. Normally, in other meat stores, they weigh the meat and then remove the extra parts from the meat you can’t eat. With Liscious, you get charged for what you actually get and can eat. The meat is cleaned, and extra parts are removed before getting weighed and accounted for.
At Licious, you get the most hassle-free experience. There are times when you want to have home-cooked meat, but you don’t have the time to marinate the meat and do all the lengthy process. For those times, you can order ready-to-cook items from Licious, which includes marinated meat, or readymade kebabs, which you need to fry when you feel like having. And everything can be delivered to your doorstep.
Licious has a variety of handpicked chicken cuts procured fresh as per order. Choose from Chicken Curry Cut (small), Chicken Breast, Chicken (whole with skin), Chicken (whole with thigh), Chicken Lollipop, Chicken Mince (keema), and Chicken Drumstick. You can order whatever quantity you like and get it delivered to you.
Fish and Seafood favor meals in many geographical areas and families, as they hold a lot of nutritional value. Licious delivers you fresh, same-day picked Fishes & Seafood, handpicked by the expert fisherman. Licious has a variety of options in Fish & Seafood, which include White Pomfret/Paplet (whole cleaned), Sea Bass Curry Cut, Freshwater Catla (Bengali Cut), Basa Fillet, Red Snapper Cubes (Medium), Squid Rings, Kanava, and Kadama.
Mutton is a kind of red meat which makes delicious dishes and is high in nutritional content. Licious has a variety of options in Mutton which includes Goat Keema (mince), Lamb Keema (mince), Rich Goat (curry cut), Lean Goat (curry cut), Mutton (Biryani curry cut), Lamb Kidney (halved), Mutton Soup (bones), Lamb Ribs & Chops. You can make dishes like kebabs, biriyani, mutton curry, and much more.
To cook meat at home, there is a very important process involved that makes it tender and tastier, and that process is marination. Sometimes you don’t have time to marinate the meat, but you want to have home-cooked meat. For those time, Licious has a variety of marinated meat options like Chicken Cutlet (Bengali style), Habanero Chicken Wings, Prawns Zafrani, Hydrabadi Mutton Shami Kebab, Nilgiri Fish Tikka, Punjabi Tandoori Chicken, Amritsari Fish (ready to deep fry), and Sunday Roast Chicken (whole). They also have ready-to-eat kebabs that you just need to fry.
Licious has a wide range of spreads which you can have with sandwiches, hot dogs, kebabs, and many more food items. The best thing is that it has no artificial preservatives. These spreads are ready to eat. Chunky Butter Garlic Prawn Spread, Chunky Continental Chicken Spread, Chunky Honey-Mustard Chicken Spread, Chunky Sriracha Prawn Spread are some spreads to choose from.
Licious provides naturally laid, not cultured eggs laid by chickens raised on humane farms. These eggs are free from antibiotic residue and hormone-free chickens and are rich tasting with a full-bodied flavor. Rich quality classic eggs, Kedarnath eggs, cage-free eggs, country eggs, quail eggs, and brown eggs are available in different packs of 6,12, and 24 eggs.
Clean and deveined freshwater prawns, freshwater large prawns, seawater prawns, tiger prawns, pink shrimp, sea white prawns, witch shrimp, brown shrimp, whole scampi (jhinga), poovalan, and karrikadi prawns are all available in different sizes (small, medium, large) and in with or without tail variants in packages of different counts ranging from 20 pieces to 550 pieces.
For a fulfilling breakfast, Licious offers egg spreads of different flavors (garlic mustard, creamy tomato, and continental) peppery chicken salami, chicken sausage with chives, chicken lyoner, chicken loaf, smoked chicken Frankfurter, classic chicken nuremberger, eggs, and chunky butter chicken spread, and more.
Licious has a variety of kebabs and tandoors which are made from fresh meat and have no artificial preservatives. These include Chicken tangdi kebab, Hyderabadi mutton shami kebab, tandoori chicken, Purani Dilli ka mutton seekh kebab, Afghani murgh seekh kebab, Lucknowi mutton galouti kebab - all can be ready to eat in just 8 minutes. Ready to cook assorted tandoori platter and assorted Kebab platters are also available. Each of these is available at different prices and net weights.
In the cold cuts section, Licious offers Chicken breakfast sausage with chives, Chicken lyoner, Classic chicken nuremberger, Peppery chicken salami, Chicken loaf (smoked and sliced), Smoked chicken Frankfurter - full of delicious flavors. These are made of 100% fresh ingredients and spices and are ready to eat.
If you are ordering from Licious for the first time then, you can get the ‘First Time User’ offer. Use code ‘NEW20’ at the time of payment and get a flat 20% off on your total order.
If you are ordering for the second time from Licious, then you can get up to Rs. 100 cashback on your order above Rs. 549.
If you are ordering from Licious for the third time then, you can get Rs. 200 cashback on your order.
If you order from the ‘Game Day Specials’ section on the home page, you can earn cashback up to the winning team’s score.
If you refer Licious to your friend, you and your friend both can get discounts. Share your referral code with your friends so that they get a discount on that code. When your friend completes their first order, Licious will send you a discount coupon code which will be valid for the next 15 days.
You can buy coupons from websites that give coupons for various shopping platforms. By searching for ‘Licious’ in the coupon section of https://magicpin.in/ you can get the best coupons and offers to maximum benefits.
You can get the best coupons for Licious on magicpin. Get Rs. 100 off on a minimum order of Rs. 700 or click https://magicpin.in/Licious-offers/20904/
Licious as a brand is seen as readymade meat and seafood category food shop. With the launch of a new brand campaign, the visibility and awareness about the brand have become very powerful. In a series of TV commercials, spread across their marinated meats and meat-based spreads portfolio, the brand unveils the secret of a great-tasting non-vegetarian dish which is the freshest form of meat and seafood free of external antibiotics, artificial preservatives, color, or odor. The brand campaign was evolved and created in collaboration with the leading advertising agency Ogilvy. The thought of the campaign portrays the emotions of having a delicious meat dish that evokes meat lovers. The films showcase the happy-go-lucky approach, about how great quality meat and seafood win the heart of every non-veg lover. The film was brought to life through mockery between friends and family members, to showcase how delicious dishes are made with Licious meats and seafood. Along with the digital films, the campaign was also extended through print ads, OOH, and vernacular TVCs. The business team of the brand Licious confirmed that Licious is not just a meat and seafood brand. The brand creates delicious meat dishes and memories for loved ones. And for every non-veg lover, all unforgettable meals are made with only one ingredient- the freshest meat and fish. The latest brand campaign indicates visual storytelling to bring this insight to life with a series of TV and digital commercials. The thought behind the campaign reveals that the greatest chef or the finest recipe in the world cannot hide mediocre or poor-quality meat. The specialty about Licious is that the way they source their meat, the way they pack their meat, the way they ensure that the freshest meat reaches the customer. This quality of Licious is what has been showcased in the new campaign.
The research conducted by CILI found out that Licious has been ranked as one of the top leaders in ready-to -eat category of food. Service, mmpathy, and strong performance across various experience touchpoints, such as user-friendly UI/ UX design, availability of products with ease, delivery timelines, and customer support 24x7 are some USP’s of the brand. The company’s average rating was 4+ on a scale of 5.
The brand has come out as an indicator of how socially relevant and caring the brands can outperform during these uncertain times. Licious had a massive edge over all other players. This result was fueled by considerate initiatives during tough times, such as health insurance for the partner ecosystem especially for its delivery executives, and ensuring uninterrupted service during COVID lockdown, which led to creating a positive perception in the mind of the customer. Licious also witnessed a 1.3x jump in Net Promoter Score (NPS) during COVID (vs pre-COVID) owing to a high satisfaction level of customer base, which further contributed to its strong NPS. Licious today is one of the top brands in the ready-to-eat non-vegetarian segment and has increased its market share manifolds. The association of COVID impact leadership index measures the effect of internet platforms during COVID lockdown across three building blocks of Most Resilient, Most Innovative, and Most Empathetic. The ratings are based on 7000+ such consumer surveys across India in 7+ sectors. A consultancy, RedSeer used exclusive methods to showcase the internet platform ranking on CILI.
Licious business model is such that the brand has successfully captured a customer base of more than 1 million unique customers in a very short span of time. The brand has an average cart size of around Rs. 700. Launched in 2015, and in its first year of operations, the company earned a revenue of Rs.1.47 crores. In FY 2019-20, the revenue collected was Rs. 180 Crores. Licious has successfully raised a total amount of USD 286.5 Mn through funding. This includes the recent Series F round of funding in June, done by Multiples Alternate Asset Management, Brunei Investment Agency, Vertex Ventures ($192 million). Since the first of the brand, Licious claims to have grown at a consistent CAGR of 300% per year, to deliver 300+ SKUs to customers in the shortest possible time of 90-120 minutes and clocks to around 1 Mn orders every month. The brand's overall revenue grew six times between May and December 2020, when doorstep delivery became the new normal due to coronavirus lockdown. The startup declares that an average customer buys Licious products two-three times a month and spends close to Rs. 22,000 on a monthly basis to buys fresh meat. The company also reduced its net losses by 66% to Rs. 146.3 Cr in FY 2019-20 from Rs. 438.7 Cr in the year before. As per the company sources, the company is now valued at $650 million.
Licious has significantly enhanced its footprints over 2020 & 2021 and is in a constant expansion mode. As per the brand, if f we have to re-create a brand like Licious we will have to put life in this dead chicken! That was the time when they realized what the brand wants to achieve through Licious. The intention was to deliver an unmatched meaty experience to Indians, introduce global quality standards & benchmarks, set up a hitherto non-existing infrastructure & build processes that India was yet to see. If you are planning to create a business like Licious, then Yelo can be your ultimate one-stop shop! Yelo is a service provider that can help you to create an online D2C platform. With the help of its all-surrounding range of features, a platform like Yelo can help you to cater the wide and varied customer requirements in the easiest and most efficient possible manner.
A. Yes, it’s mandatory. You need to create an Account to make a purchase.
A. Unfortunately, they do not ship to multiple addresses at this time. It is recommended you place separate orders for each address.
A. A flat delivery charge of Rs.39 (including GST) is applicable on all deliveries.
A. No, you cannot club different coupons on a single order. Only one offer is applicable for a single order.
A. Vivek Gupta is the founder of Licious.
A. The brand observed that e-shops charge more than the conventional wet market with low quality. If we take the example, Licious charges Rs. 197 for 500 grams of boneless chicken and Rs. 399 for 500 grams of lamb. These would cost Rs. 140 and Rs. 250 in the open market and local market. The quality of meat delivered by Licious is by and far better than the local market.
A. At Licious, the meat is never ever frozen. The meat is always stored in temperature-controlled environments between 0 and 4 degrees Celsius. Starting from our production unit to our transportation vehicles and straight to your doorstep, the freshness of all meat and seafood is well maintained, and one can make out by checking the texture, color, and odor of the meat.
A. Headquartered in Bengaluru, India, Licious is a meat shop that delivers fresh and ready-to-eat meat of high quality. The company functions on a farm-to-fork model and owns the complete back-end supply chain and cold chain as well.
A. Licious meats & seafood are considered 100% safe. The brand maintains the highest standards of safety, quality & hygiene by following rigorous processes and regulations of sourcing and great control and traceability in the supply chain system.
A. If you are seeking the freshest Indian Salmon Fish, check out this variety of Indian Salmon Fish from Licious. It is hygienically packed and crafted into thick steaks that are perfect for a sumptuous meal.
A. Licious obtains fresh eggs directly from the farm and is considered classic which are hormone-free, healthy chickens who are raised in a completely natural environment. The eggs sold here are 100% natural and are perfect for regular use like making omelets or having boiled eggs. These white-shelled eggs are a big source of proteins, omega-3 fatty acids, and vitamins D, A, and B12 and are considered very healthy.
A. Chicken should be boiled before cooking and that too twice rather than washing it. Chicken contains a harmful bacteria called salmonella that cannot be separated by running water. When you wash the chicken, it is natural that the bacteria spread onto your hands and even the kitchen sink.
1800-4190-786
talktous@licious.com
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