A naturalism-oriented cosmetics brand created by Amore Pacific in 2000. Innisfree's big brand concept-identity- comes from 'Jeju island', the clean nature's green energy. Being the South Korea's first all-natural brand, The company's products range from makeup to skin care products for women and for men. Innisfree's products include the Super Volcanic Pore Clay Mask, Olive Real Cleansing Foam, and the Wine Peeling Jelly Softener