Background: We recently spent a couple of weeks at Google Mountain View as part of the Launchpad programme. It was a great experience to be a part of the sessions and mentoring that Google had meticulously set up. We also had the opportunity to meet other global startups who were a part of the programme.
This post highlights three Google technologies that I feel are must-haves for consumer tech companies:
Firebase is going to become very important for all app developers. It might not be obvious now, but will soon be. It’s a suite of tools that help product, marketing, and dev teams do their jobs better. It includes user segmentation, notifications, analytics, A/B testing and more. We got a sneak peek into its roadmap, and Google is working towards making this platform even smarter. We’ve deployed Firebase in our app, and it has already started to deliver.
2. Google Vision API
Google has refined its machine learning (Tensor Flow) model for vision and made it available on the tap for developers. The API is brilliant in making sense of visual content. At magicpin, we’ve built on top of it to read bills that users submit and derive relevant patterns. The core API is very versatile and applicable to many more use cases.
3. Progressive Web App (PWA)
Even though Flipkart has already shown the way with their lite version, this is still worthy of a special mention. Try out magicpin’s PWA experience on a Chrome browser. Two key reasons why PWA is important, especially for India:
- Lets the discerning Indian user experience the product without committing to app download
- PWA is not a second-grade experience: It delivers very close to the native app on a Chrome browser
This article has been written by Anshoo Sharma, the CEO of magicpin.