A timeless white ensemble with contrasting accessories is captured against the breathtaking backdrop of the Basilica of Santa Maria Novella in Florence, where Ferragamo’s aesthetic seamlessly intertwines with the rich heritage of Italian art and architecture.

Campaign Concept and Creative Direction @ferdinandoverderi
Lensed by @rafaelpavarotti_
Paintings by @paolo.ventura

#FerragamoHugBag
#FerragamoHoliday