Casio India launched its CSR initiative “Every Second Counts”, in partnership with SHEOWS, an organisation dedicated to supporting abandoned, destitute, and homeless elders across Delhi NCR and Uttar Pradesh.

As part of this initiative, QR-enabled digital screens have been installed at select Casio stores, enabling customers to directly contribute towards cause.

The initiative was marked with an awareness-led activation at Casio’s Connaught Place store in Delhi, reinforcing our ongoing commitment to elder care and social responsibility.

Because when it comes to giving back, every second truly counts.