Guerrilla’s art installations for @hidesignhq’s flagship store in Pondicherry in 2022 is a strong reflection of the brand’s values of sustainability, craftsmanship and innovative design.

On their second floor is a vibrant series display of portraits that recognise their force of skilled women workers and sustainability. Using Hidesign’s vegetable tanned leather, we created optical illusion-like portraits.

Another installation shows hand-moulded metal line art of people’s hands indicating that when it comes to craft, human hands have a soul.

Project manger - @awarabhukha