Guerrilla’s art installations for @hidesignhq’s flagship store in Pondicherry in 2022 holds up a mirror to the brand’s values of sustainability, craftsmanship and innovative design.

On the first floor are two key installations. In one, Guerrilla uses real natural seeds to convey one of their core processes of vegetable tanning. The time it takes to process it naturally results in far greater quality leather.

Guerrilla’s second installation sees used cut brasses pieces, noting their extensive use of brass in their products.