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Hoffmen

Fashion Accessories

Fashion Accessories

City Centre, Salt Lake, Kolkata.

The saga started in the year 1991, with a humble beginning to offer the basic heavy jeans for the men across the social strata. This was the first jeans to be manufactured, in time, which became popular as the Essential Jeans. Carefully priced, to let the fat Indian middle class lay their hands on it. The Essential Jeans was a big success that erased the perception of denim being the western wear is only popular with the niche market consumers. Prior to this phenomenon, we never had the idea of our achievement that would place the brand Hoffmen, where today it is.

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The saga started in the year 1991, with a humble beginning to offer the basic heavy jeans for the men across the social strata. This was the first jeans to be manufactured, in time, which became popular as the Essential Jeans. Carefully priced, to let the fat Indian middle class lay their hands on it. The Essential Jeans was a big success that erased the perception of denim being the western wear is only popular with the niche market consumers. Prior to this phenomenon, we never had the idea of our achievement that would place the brand Hoffmen, where today it is.

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