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Founding its roots in the 1800's, they are a brand that has always been working to 'Satisfy the human need for comfort.' A globally recognized name when it comes to high quality innerwear, they design, manufacture, and retail a wide range of underwear, tops, bottoms, socks, and towels for men as well as women. An outspoken brand, they have always been bold and passionate about inspiring expression and hence have always been at the forefront of a revolution in the industry.
Founding its roots in the 1800's, they are a brand that has always been working to 'Satisfy the human need for comfort.' A globally recognized name when it comes to high quality innerwear, they design, manufacture, and retail a wide range of underwear, tops, bottoms, socks, and towels for men as well as women. An outspoken brand, they have always been bold and passionate about inspiring expression and hence have always been at the forefront of a revolution in the industry.
Say hello to JKY GROOVE - the drop that’s coded for quiet confidence. ?
It’s less about trends, more about energy. Think cool tones, clean structure, and pieces that flow with your presence. You don’t follow the vibe - you be the vibe.
Say hello to JKY GROOVE - the coolest way to ace your “ Fit Check”! ♾️
Think everyday fits that stand out without trying too hard. From laid-back neutrals to subtle textures, this line brings main character energy that speaks for itself.
Think casual fits & confident energy, that speak louder than trends! Clean lines, cool tones, and texture coded for confident moves. Ready to step into your groove?