Genius Research

Advertising Research

It is conducted to improve the efficacy of advertising. It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how consumers use the information in advertising. It entails a variety of research approaches, including psychological, sociological, economic, and other perspectives. It allows companies and advertising agencies to evaluate many advertising concepts at different stages before production in order to identify a winning concept and prevent the investment of many man-hours and production resources in unsuccessful advertisements..Brand TrackingBy measuring your brand awareness and association over time you can tune your message, enhancing the effectiveness of your marketing. By doing this properly you ensure your message is penetrating in the right way and communicating the right things about your brand. You also identify whether your channels are effective and more importantly when they stop becoming effective. By having brand tracking in place you always know what the awareness of your brand is. You are able to avoid spending money advertising and promoting the category as opposed to your own specific brand. You are also able to identify if your advertising is beginning to appeal to a segment that you may not have intended. Customer Loyalty Consumer Behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Customer Retention is more than giving the customer what they expect, it is about exceeding their expectations so that they become loyal advocates for business. Customer Loyalty is all about attracting the right customer, getting them to buy, buy often, buy in higher quantities and bring even more customers Market Sizing and Assessment All companies seek new ways to increase growth and value and both can be achieved in these four alternative areas, where Genius Research can: Review your existing products in existing markets and advise you how to sell more and differentiate yourself Advise you how to introduce new products and services to your existing customers, and tell you what these new products and services should be Offer you advice on taking your existing products into new geographical markets or industry sectors, anywhere in the world In the most challenging area of all, conduct market assessment research to help you sell new products into a new market. New Product Development and Concept TestingBrand StrategyCustomer Satisfaction SurveysEmployee SatisfactionMarket Entry Strategy