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K-Beauty Products Craze: Top 10 Korean Makeup Brands You Can Find in India

By Vidhi

Updated - May 16, 20247 min read

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The world of makeup has undergone a significant shift in recent years. Gone are the days of heavy foundations and cakey powders. Today, the focus is on achieving a flawless, natural-looking complexion with a touch of youthful vibrance. Enter K-Beauty products, the revolutionary approach to makeup that has taken the beauty scene by storm, and India is no exception! 


But what exactly makes Korean makeup brands so special?  Why are these adorable products with often unpronounceable names flying off the shelves?  The answer lies in a unique combination of innovative ingredients, a focus on healthy-looking skin, and a dedication to creating a flawless, natural finish.


The Power of K-Beauty Ingredients:

Korean makeup goes beyond just color and coverage.  K-Beauty brands are renowned for their use of high-quality, cutting-edge ingredients that nourish and pamper your skin while enhancing your natural beauty. Here are some key ingredients that set Korean makeup apart:



Skin-loving ingredients:  Korean beauty philosophies prioritize skincare first and makeup second. This translates to makeup infused with ingredients like hyaluronic acid, cica (Centella asiatica), and green tea extract, which hydrate, soothe, and protect the skin.

Innovative formulas:  Korean beauty labs are constantly pushing boundaries. Expect to find lightweight, breathable formulas that offer long-lasting wear without feeling heavy or cakey. Cushion compacts, a K-Beauty product staple, offer a dewy, lightweight finish that's perfect for achieving that coveted "glass skin" look. 

Natural extracts:  Korean makeup incorporates natural extracts like snail mucin, propolis, and pearl powder, which are believed to offer various skincare benefits like brightening, firming, and reducing the appearance of wrinkles.


Fear not, fellow beauty lovers! This blog is your one-stop guide to 10 popular Korean makeup brands that are readily available in India, both online and in stores. 



here is a list of Top Korean Makeup Brands


1. Innisfree:

Innisfree is a household name in the K-Beauty world, and for good reason. This eco-friendly brand is known for its natural ingredients sourced from Jeju Island, Korea. Their makeup line offers a wide range of products, from lightweight foundations and cushion compacts to vibrant blushes and long-lasting lip tints. Innisfree is a great option for beginners looking to explore K-Beauty products essentials.

korean makeup brands

Image courtesy: Pinterest

2. The Face Shop:

Another K-Beauty product staple readily available in India is The Face Shop. This brand offers a playful and colorful selection of makeup perfect for creating trendy looks. They're known for their innovative sheet masks, adorable character-themed collaborations, and high-quality makeup tools. Whether you're looking for a BB cream for a natural finish or a bold eyeshadow palette for a dramatic look, The Face Shop has you covered.

korean makeup brands

Image courtesy: Flipkart



3. Etude House:

Etude House is a vibrant and youthful brand known for its cute packaging and trendy makeup collections. They offer a vast array of products, from adorable eye glitters and playful lip tints to innovative mascaras and long-lasting brow pencils. Etude House is perfect for those who love to experiment with color and texture and embrace the fun side of makeup.

korean makeup brands

Image courtesy: Amazon



4. Missha:

Missha is a brand known for its high-quality, professional-grade makeup at an accessible price point. They offer a wide range of foundations, concealers, and powders to cater to all skin types and concerns. Missha also boasts a fantastic selection of eye makeup products, including their bestselling M Magic Shadow single shadows with a unique cushion-gel formula. If you're looking for long-wearing, high-performance Korean beauty makeup brand without breaking the bank, Missha is the brand for you. 

korean makeup brands

Image courtesy: Nykaa

5. Clio:

Clio is a Korean beauty brand particularly known for its exceptional eye makeup products. Their bestselling Clio Professional Single Shadow Blushes are a favorite among beauty enthusiasts for their blendability and vibrant colors. They also offer excellent mascaras, eyeliners, and eyebrow products that help you achieve flawless eye looks.  Whether you're a pro or a beginner looking for high-quality eye essentials, Clio is worth checking out.

korean makeup brands

Image courtesy: Clio

6. Peripera:

Peripera is a brand perfect for those who love bold colors and trendy makeup looks. They offer a wide range of vibrant lipsticks, playful lip tints, and innovative eye makeup products like glitter eyeliners and two-toned eyeshadow sticks. Peripera is a budget-friendly brand that allows you to experiment with the latest K-Beauty product trends without spending a fortune.

korean makeup brands

Image courtesy: Tira

7. Laneige:

Laneige is a premium Korean beauty brand known for its luxurious skincare and makeup products. Their cushion compacts, a staple in K-Beauty product, offer a dewy, lightweight finish that leaves your skin looking flawless. Laneige also offers high-quality lipsticks, blushes, and eye makeup products formulated with nourishing ingredients to care for your skin while providing beautiful color. 

korean makeup brands

Image courtesy: Pinterest

8. Tony Moly:

Tony Moly is a fun and innovative brand known for its unique packaging and playful Korean makeup products. They offer a variety of BB creams, cushion compacts, and trendy lip tints. Their sheet masks are a popular choice for a quick and refreshing skincare boost. Tony Moly is a great option for those who love to try new and interesting beauty products. 

korean makeup brand

Image courtesy: TonyMoly



9. rom&nd (pronounced romand):

rom&nd is a rising star in the K-Beauty world, particularly popular for its high-quality yet affordable lip products. Their Juicy Lasting Tints have become a cult favorite for their long-lasting, lightweight formula and beautiful shades. rom&nd also offers a variety of blushes, eyeshadow palettes, and brow products for creating a complete makeup look.

korean makeup brands

Image courtesy: Amazon

10. IOPE:

IOPE is a luxury Korean beauty brand known for its cutting-edge technology and advanced formulas. They offer high-performance foundations, cushion compacts, and anti-aging makeup products that cater to mature skin concerns. While IOPE might be on the pricier side, their innovative formulas and luxurious textures are worth the splurge for beauty enthusiasts seeking the best of the best. 

korean makeup brands

Image courtesy: Iope


Also Read, 10 Best Korean Foundation

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FAQs About Korean Makeup Brands Available in India


Q1. What makes Korean beauty makeup brands special?

Ans: Korean makeup focuses on innovative ingredients that nourish the skin while providing a natural, flawless finish. Key ingredients include hyaluronic acid, cica, and green tea extract. Plus, Korean formulas are lightweight and breathable, offering long-lasting wear without feeling heavy.


Q2.  Are Korean makeup products good for my skin?

Ans: Many Korean makeup products are formulated with skin-loving ingredients that can actually benefit your skin. However, as with any product, it's important to check the ingredients list and choose products suitable for your skin type.


Q3.  What are some popular Korean makeup trends?

Ans: Korean makeup trends focus on achieving a dewy, "glass skin" look with a focus on flawless, even-toned skin. Bold lip colors, playful eye makeup with glitter or two-toned shadows, and natural-looking brows are also popular.


Q4.  Where can I buy Korean makeup brands in India?

Ans: Many Korean makeup brands are now available in India, both online and in stores. Popular online retailers include Nykaa, Myntra, Amazon, and Purplle. You might also find them in beauty stores in major cities.


Q5.  What are some of the best Korean makeup brands available in India?

Ans: This blog explores 10 popular Korean makeup brands readily available in India, including Innisfree, The Face Shop, Etude House, Missha, and Clio. Each brand offers a unique range of products to cater to different styles and preferences.