Top 10 Sustainable Fashion Brands In India

1. Fab India

FabIndia prides itself on being one of the leading sustainable fashion brands in India. And now they've further reiterated their focus on enhancing the relevance of traditional Indian crafts and skills, with their recent change of tagline from Celebrating India to Serving India. Through its efforts, FabIndia as a brand aims to empower the rural weavers and traditional artisans of the country, rekindle interest in traditional Indian textiles and designs, as well as make the notion of home-grown relevant in everyday fashion.

2. The Jodi Life

The Jodi Life is a common feature on a number of lists talking about the best sustainable fashion brands in India, that in addition to being good for the environment, are also immensely trendy. With their focused use of 100% natural Indian textiles, coupled with the traditional art of Indian hand-block printing, The Jodi Life has become a unanimous home-grown favourite for lovers of environmentally conscious brands in India.

3. KhadiCult

The objective of promoting environmentally conscious fabrics in everyday wear, is what one of India's best sustainable fashion labels, Khadi Cult, is based on. The handspun fabric of Khadi happens to be one of the most environmentally friendly fabrics, and this brand adds quirky patterns and refreshing designs to the heritage fabric, to augment its appeal to the younger generation of fashion enthusiasts.

4. Pero

With a persistent focus on honouring Indian textile crafts and tradition, along with popularizing the use of organic cotton, the sustainable fashion brand of Pero aims to create garments that are handmade with love. This environmentally conscious brand is known for its careful attention to details and intricate embroidery patterns, that accurately convey the richness of Indian craftsmanship and traditional handlooms.

5. Chola The Label

Chola The Label's simple silhouettes, and easy to wear cuts support the sustainable fashion brand's efforts to reduce environmental damage as a consequence of garment manufacturing. They do so, by making all their apparel purely out of post-consumer waste fabrics and recycled cotton. Their fashion range is affordable and comfortable, in addition to also making a substantial contribution to the sustainable fashion movement in India.

sustainable_fashion_1

Image Courtesy - Habba

6. Anokhi

This Jaipur based sustainable fashion label is known for its vibrant hand block printed ethnic clothes that come with beautiful designs and the touch of Indian tradition. Anokhi as a brand has devoted over 40 years to the production of eco-friendly textiles that support traditional Indian artisan techniques like hand printing.

7. No Nasties

No Nasties' brand philosophy is a simple one, they intend on making products that make a positive difference to the world. This brand boasts of a number of environment and eco-friendly methods, including the use of organic cotton, fair trade practices that provide farmers with a sustainable source of income, 100% vegan production and manufacturing of products, coupled with their dedication to zero plastic packaging.

8. Okhai

From creating employment opportunities for India's rural artisans to helping underprivileged women build their skills and confidence by getting involved in the industry, Okhai as a brand has conceptualised multiple ways of giving back to the society, and the country at large. With the help of self-help groups, Okhai has managed to train and empower a significant number of rural women through their persistent efforts to bring Indian traditional handcraft techniques back into contemporary focus.

Blogs related to "ethical brands"

10 Brands That Are Doing Sustainable Fashion Right