Soch

You don’t plan a look around this outfit. It becomes the look. Honestly, this print deserved its own moment. [Soch, Soch Stories, Studio Ajrak, Spring Summer Collection, Summer Tales]

These prints don’t stay unnoticed for too long. [Soch, Soch Stories, Studio Ajrak, Spring Summer Collection, Summer Tales]

wrapped in stories, softened by sunlight. wearing Soch like an old summer memory — timeless, effortless, and meant to be felt slowly. made with love by @sochstories Studio Ajrak🕊️

The Studio Ajrak collection has arrived. Inspired by timeless Ajrak prints, deep colours, detailed patterns, and pieces that stand out. Bold prints, easy silhouettes, everyday charm. Photographer: Rid Burman @ridburman Videographer: Neeraj Hinduja @neeraj_hinduja Stylist and creative direction: Shaurya Athley @shauryaathley HMU: Harshita @hersheymakeup PD: Kissa Zehra @kissazehra Models: Vedika @vedik.aa Grisha @grishaliliput Ksenia @ksu.zubkova Production house: Go Productions @goproductions.in [Soch, Soch Stories, Studio Ajrak, Spring Summer Collection, Summer Tales]

The print, the colours, the mood, everything understood the assignment. [Soch, Soch Stories, Studio Ajrak, Spring Summer Collection, Summer Tales]

From Udaipur to Mumbai, Studio Ajrak belongs in every city plan. These are the outfits you’ll keep packing everywhere you go. [Soch, Soch Stories, Studio Ajrak, Spring Summer, Summer Outfits]

Adding this fit to the personality palette because dressing boring was never really an option. [Soch, Soch Stories, Studio Ajrak, Spring Summer Collection, Summer Tales]

These outfits really said: you could stay home, or you could serve looks for absolutely no reason. [Soch, Soch Stories, Studio Ajrak, Spring Summer Collection, Summer Tales]

Women across the country are refusing to wear boring outfits this summer. Studio Ajrak might be responsible. [Soch, Soch Stories, Studio Ajrak, Spring Summer Collection, Summer Tales]

We know your wardrobe is full of hidden chapters. Tell us about the one outfit that became a part of your love story. One lucky winner will receive a Soch voucher. [Soch, Soch Stories, Contest Alert, Spring Summer, Summer Outfits]