Soch

You don’t plan a look around this outfit. It becomes the look. Honestly, this print deserved its own moment. [Soch, Soch Stories, Studio Ajrak, Spring Summer Collection, Summer Tales]

These prints don’t stay unnoticed for too long. [Soch, Soch Stories, Studio Ajrak, Spring Summer Collection, Summer Tales]

wrapped in stories, softened by sunlight. wearing Soch like an old summer memory — timeless, effortless, and meant to be felt slowly. made with love by @sochstories Studio Ajrak🕊️

The Studio Ajrak collection has arrived. Inspired by timeless Ajrak prints, deep colours, detailed patterns, and pieces that stand out. Bold prints, easy silhouettes, everyday charm. Photographer: Rid Burman @ridburman Videographer: Neeraj Hinduja @neeraj_hinduja Stylist and creative direction: Shaurya Athley @shauryaathley HMU: Harshita @hersheymakeup PD: Kissa Zehra @kissazehra Models: Vedika @vedik.aa Grisha @grishaliliput Ksenia @ksu.zubkova Production house: Go Productions @goproductions.in [Soch, Soch Stories, Studio Ajrak, Spring Summer Collection, Summer Tales]

The print, the colours, the mood, everything understood the assignment. [Soch, Soch Stories, Studio Ajrak, Spring Summer Collection, Summer Tales]

From Udaipur to Mumbai, Studio Ajrak belongs in every city plan. These are the outfits you’ll keep packing everywhere you go. [Soch, Soch Stories, Studio Ajrak, Spring Summer, Summer Outfits]

Women across the country are refusing to wear boring outfits this summer. Studio Ajrak might be responsible. [Soch, Soch Stories, Studio Ajrak, Spring Summer Collection, Summer Tales]

We know your wardrobe is full of hidden chapters. Tell us about the one outfit that became a part of your love story. One lucky winner will receive a Soch voucher. [Soch, Soch Stories, Contest Alert, Spring Summer, Summer Outfits]

One outfit. Five family opinions. And somehow dadi had the strongest reaction. Tell us the funniest family argument you’ve had over an outfit in the comments below. One lucky winner will receive a Soch voucher. [Soch, Soch Stories, Contest Alert, Spring Summer, Summer Outfits]

Tag the friend who always gives you the real (and extremely loud) fashion pep talk you deserve. [Soch, Soch Stories, Studio Ajrak, Spring Summer Collection, Summer Tales]