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Established in 1981, and based in the hilltop town of Asolo (Treviso), a place worldwide renown for creativity, Replay has been the synonym for the highest standards in the denim sector for over 30 years. Replay gets its name from the concept of re-making, re-creating & re-elaborating. With trademark innovations like Touch, Hyperfree & Hyperflex, Replay personifies reinvention in the world of denim. Loved by celebrities the world over, and worn by the entire Barcelona Football Club, this Italian brand is a denim superstar.
Established in 1981, and based in the hilltop town of Asolo (Treviso), a place worldwide renown for creativity, Replay has been the synonym for the highest standards in the denim sector for over 30 years. Replay gets its name from the concept of re-making, re-creating & re-elaborating. With trademark innovations like Touch, Hyperfree & Hyperflex, Replay personifies reinvention in the world of denim. Loved by celebrities the world over, and worn by the entire Barcelona Football Club, this Italian brand is a denim superstar.
Innovation is shaped by hands, movement, and constant testing. Hyperflex is developed where denim is pushed further, refined through process, precision, and real expertise.
Outerwear designed to protect without excess. Clean volume, controlled lines, and pieces that feel substantial without feeling heavy, built for everyday movement.