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Upcoming Unique Indie Fashion Brands: Modern Styles and Indian Crafts

By Vidhi

Updated - June 13, 20246 min read

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If you’re looking to experiment with your style and go beyond the usual suspects like jeans, bodycon dresses, and skater skirts, there are plenty of indie design labels ready to help you transform your wardrobe. These brands embrace relaxed silhouettes and put a contemporary twist on Indian textiles and handicraft techniques. The best part? They’re all available online!


1. Urban Suburban: High Street Fashion with a Vacation Vibe

Urban Suburban embodies major vacation vibes with high street silhouettes that are surprisingly affordable. Founded by three sisters, this brand has quickly become a favorite on Instagram. If you're looking to shop less from mainstream brands and more from indie labels, Urban Suburban is the perfect option for you. Their collection includes trendy dresses, co-ord sets, and fun tops that will elevate your style game and give your wardrobe a fresh, new look.

homegroen brand

Image courtesy: Urban Suburban


2. The Pigment Edit: Denim Beyond Jeans

The Pigment Edit proves that there’s nothing a good pair of denim can’t fix. They offer an extensive range of denim tops, jumpsuits, and jackets that are high quality and affordable. We especially love their painted denim pieces, which exude an artsy-boho vibe. If you’re a denim lover looking to expand beyond the traditional jeans, The Pigment Edit is a must-try.


Image courtesy:


3. Mitali Jain: Handcrafted Contemporary Jewellery

Based out of Jaipur, Mitali Jain’s jewellery is completely handcrafted by in-house artisans. If you love contemporary jewellery that's minimalist and chic, this label is for you. They create gorgeous earrings, rings, and necklaces. Our personal favorite is their Summer Luna collection, inspired by the phases of the moon. This brand is perfect for anyone looking to add a touch of elegance to their accessory collection.


Image courtesy: Nykaa fashion


4. The August Co.: Office Wear with a Twist

By women, for women, The August Co. makes office wear that you can wear with ease from 9 to 5 and beyond. They use comfortable fabrics and flowing silhouettes so their clothes fit perfectly. The brand offers tops, pants, dresses, and even sets that you can wear to work, brunch, or just while running errands. Their designs are ideal for the modern woman who wants to look stylish while staying comfortable.


Image courtesy: The August co.


5. Suta: The Go-To for Gorgeous Sarees

Started in 2015, Suta has become a go-to for saree lovers. Their sarees are elegant, fun, and crafted from fabrics that are light with a soft drape, making them super comfortable. With a variety of colors and prints, some even featuring cute tassels, Suta’s sarees are a delightful addition to any wardrobe. Perfect for any occasion, these sarees combine traditional aesthetics with modern comfort.


Image courtesy: Suta


6. Tamarind Chutney: Sustainable Fashion with an Indo-Western Twist

One thing we love about shopping homegrown and local is the emphasis on sustainability. Tamarind Chutney embodies this perfectly with clothes made from responsibly sourced fabrics that are high quality and last much longer than fast fashion pieces. Their modern indo-western aesthetic is super effortless, making it easy to look stylish while supporting sustainable fashion.


Image courtesy: Climes


7. Fabnest: Instagram-Ready Fashion

If you spend a lot of time on Instagram, you’ve probably seen Fabnest’s signature gingham print on numerous influencers. Their brightly colored apparel is affordable, elegant, and guaranteed to make you look ultra-cool on your social media. This brand is perfect for anyone looking to add some vibrant, trendy pieces to their wardrobe.


Image courtesy: Fabnest


8. Lavanya The Label: Elegant and Comfortable Kurta Sets

While we love our favorite pair of jeans, the comfort of a kurta set is undeniable. Lavanya The Label offers gorgeous sets with palazzos, dhotis, and unique silhouettes that go beyond the basic kurta. Whether you dress them up with blingy juttis and silver jhumkas or keep it simple with kolhapuris, these sets are perfect for any occasion.


Image courtesy: Lavanya the label


9. The Indian Cause: Contemporary Bags with Traditional Craftsmanship

An indie brand for bags and accessories, The Indian Cause offers gorgeous woven bags made from cane. These bags are super roomy, cute, and perfect for a beach holiday. Combining contemporary designs with Indian craftsmanship, their bags are a stylish and practical addition to any outfit. If you love collecting unique bags, this brand is definitely worth checking out.


Image courtesy: The Indian cause


10. Spades By Rachel: Bold and Embellished Slides

Every season is slides season, and Spades By Rachel offers slides that are anything but basic. Her embellished and bold designs are perfect for a night out when you don’t want to wear heels. These slides add a touch of glamour to any outfit while keeping you comfortable. If you’re looking for more comfy flats, Spades By Rachel has you covered.


Image courtesy: LBB


11. Ssuave: Personalized Styling and Pre-Styled Collections

Noida-based Ssuave is a label with a unique concept. They are an online styling platform that helps you bring your fashion A-game to every event. You can take a style quiz on their website to get a professional stylist to curate a unique look for you, get a customized outfit designed from scratch, or shop from their pre-styled collection. The pre-styled section features gorgeous ethnic and indo-western wear, everyday ensembles, accessories, and footwear. The designs are minimal, timeless, and tasteful, making up a classic outfit that never goes out of fashion.


Image courtesy: Ssuave


 Embrace Indie Fashion


These indie labels offer a refreshing change from mainstream fashion, bringing creativity, quality, and sustainability to your wardrobe. Whether you’re looking for high street fashion with vacation vibes, handcrafted contemporary jewelry, elegant sarees, or stylish denim pieces, there’s something for everyone. By supporting these indie brands, you not only elevate your style but also support local artisans and sustainable fashion practices.


Indie fashion labels are all about individuality, creativity, and quality. So why not give them a try and add some unique pieces to your collection? Explore these brands online and discover the joy of wearing fashion that tells a story, supports local artisans, and stands out from the crowd.