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For Merchants

Food Festivals Are A Must-Go-To For Restaurants And Food Outlets

By Anubha Das

Updated - Oct. 16, 2018 bookmark icon 4 min read

Are you on the fence about participating in a food festival? Juggling between the questions of why you should you plan to participate in a food festival and how? According to the studies and surveys it has been noted that about 79 % of the food festival attendees say that they planned to visit the brick and mortar itself after trying food from a new restaurant at these food festivals.

Here is the checklist of why these food festivals are crucial for the restaurants. 

 

1. Potential To Reach New Customers

The food festivals are an excellent opportunity for a restaurant to reach out to new customers. These food festivals behave like sort of a pop-up restaurant, but one that pops up smack dab in the middle of a crowd. People look out to try new restaurants and at such festivals, the people get a package of food, music, art and more. The footfall at such festivals keeps increasing every year which also increases the potential to reach new customers for the restaurants participating at these festivals.food-festivals-guide-for-restaurant-image

 

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2. Put A Face To Your Brand

Food Festivals allows the restaurant to connect with the customers who have already been to the restaurant outlets. The customers of the restaurant might have known their food, but during these kinds of food festivals and working events, the restaurants are able to put a face to their brand. This helps is building the brand image of the restaurant and making it more popular for the customers.food-festivals-guide-for-restaurant-image

 

3. New Items To Try Out

At food festivals usually, there is a crazy footfall. Restaurants can use this opportunity to try out new items and dishes. Any dish can become a rage at a food festival, provided it hits the right chord with the customers. They can also get a good amount of feedback on the dish which makes it useful for the chef and the restaurant to know about the inside out of their latest addition. Most customers look forward to these new dishes which will swoop them off their feet. If that dish becomes a hit, that's all a restaurant needs to put it in their menu.food-festivals-guide-for-restaurant-image

 

4. Opens Up For Networking

During these food festivals, the restaurants get a chance between sessions to relax, regroup and network with other restaurateurs. Networking helps the restaurants in identifying new trends, knowing about new dishes and even working out potential collaborations. It is best for the restaurants to keep their visiting card handy for such occasions.food-festivals-guide-for-restaurant-image

 

5. Stay In Touch With Competitors

Sometimes staying in touch with the competitors helps the restaurants in generating new strategies which would help them know the solution of the problems. While the restaurants are interacting with the customers, they can also have a peak on the strategies used by other restaurants to increase their sale and accordingly implement them. This aspect of food festivals makes them so important for restaurateurs.food-festivals-guide-for-restaurant-image

 

6. Look Out For Potential Investors

Investors are very important for any restaurant. These kinds of food festivals help the restaurants to find investors who are interesting in funding. The investors come around the food fests so that they can look out for restaurants to invest on and this opportunity should be used by the restaurant's owners to move ahead in the game. So, the restaurants shouldn't miss such platform.food-festivals-guide-for-restaurant-image

 

7. Marketing And Publicity 

 

During such food festivals, the restaurant’s name is publicized by the festival’s marketing team in the form of Press Releases, E-mail Newsletters, Online and Offline Marketing techniques, and other possible promotions. And, the best part is that the restaurants do not have to invest any money in this publicity. This is the easiest and creative way for a restaurant to market itself to potential customers.

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8. Boost Your Brand Reach

Along with the crown of people, food festivals also attract a lot of media which boosts the brand reach of the restaurants. By putting their best foot forward, the restaurants can get a good media attention as well. And, the key to this is providing the best service and the experience with some out of the box ideas, like proving a signature dish to make their outlet differ from the other food outlets in that food festival.food-festivals-guide-for-restaurant-image

 

So participate at such food festivals and have access to a new lot of customers, presenting your food in front of them, getting social attention, feedback and industry knowledge – all at one single place.

 


Suggested Reads:

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FAQ

 

Q: When is the world food festival in Delhi?

A: The World food festival in Delhi is on 20th and 21st October.

 

Q: What are the food festivals happening in Delhi?

A: You can go through the blog From Bryan Adams Tour To Sunburn - Delhiites, Pump Up For Trending Events In October to know about food festivals happening in Delhi in the month of October.

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